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The website kannanmatch.com states the following, "Welcome to Kannan Match Industries - Safety Matches Exporter." We analyzed that the webpage stated " Kannan match industry is located in Sivakasi, Tamilnadu." It also stated " Our company exports safety matches. Wooden matches, cardboard matches. Advertising matches and wax matches. All are supplied in high quality woods and cardboards. we are using high quality wood and we produce the highest quality safety matches to exports many countries like Latin America, Africa and Europe. Regd office Bhavadharini, 417, Old No." The header had safety matches exporter as the highest ranking search term. This keyword was followed by wooden matches manufacturer, wax matches, and cardboard matches which isn't as urgent as safety matches exporter. The other words they used was veener matches. match boxes is also included but will not be understood by search crawlers.